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Fundraising and Market Research

Hosted by the Association of Fundraising Professionals, Massachusetts Chapter

November 8, 2017 1:00 pm–November 8, 2017 3:00 pm

Every organization wants to grow its donor base, but how realistic is it for a national organization to make their brand a “household name” that they can really leverage to raise money? In this session, Big Duck’s CEO Sarah Durham will share how nonprofits are using market research to understand who is likely to support them, and how to turn that data into actionable insights for attracting donations.

The University of Massachusetts Club

One Beacon Street, Floor 32, Boston MA