From Year-End Fundraising to Year-Round Engagement

As you are getting ready for a (hopefully!) generous outpouring of support on #GivingTuesday and throughout year-end season, it can be tempting to return to the status quo in the new year. In this session, Farra Trompeter, chief growth officer, will explore ways you can evaluate and improve your donor engagement efforts year-round through smart communications and activities, blending both new and traditional approaches. She’ll also review examples from nonprofit organizations and share strategies for getting your donors to feel connected to your mission.

You’ll learn how to:

• Gain new ideas inspired by what other nonprofits are doing

• Learn how to approach creating a strong digital fundraising campaign

• Develop a better understanding of the relationship between your organization’s brand and the communications channels you use to engage donors