From year-end fundraising to year-round engagement

After what was hopefully a successful #GivingTuesday and year-end campaign at the end of 2021, it’s time to plan how you’ll approach your year-round engagement and donor communications throughout the year ahead.

In this session Farra Trompeter will explore ways you can evaluate and improve your donor engagement efforts year-round through smart communications and activities, blending both new and traditional approaches. She’ll also share ideas for getting your donors and other members of your community to feel connected to your work. Farra will also teach you how to conduct an online audit and provide on-the-spot feedback to one or more organizations that volunteer for a group review.

Attendees will:

• Gain new ideas inspired by what other nonprofits are doing
• Learn how to approach creating a strong digital fundraising campaign
• Develop a better understanding of the relationship between your organization’s brand and the communications channels you use to engage donors