From appeal to experience: Branding your year-end campaign

Discover how to leverage the year-end giving season to build lasting connections with individual donors through effective branding, thematic messaging, and engaging visuals.

Most nonprofits raise 30-50% of donations from individual donors during the year-end giving season. How can you use this moment of generosity to build a lasting connection between new and repeat donors and your organization? This session, co-led by Farra Trompeter, co-director, and Kimberly Galberaith, creative director of Parent Project Muscular Dystrophy, will explore ways to create a theme, visuals, and messaging that make the campaign feel special while aligning with your organization’s brand, so supporters recognize and engage with you year-round.

You’ll learn how to:

• Deepen understanding of how branding applies to campaigns
• Identify steps to creating a campaign, including developing a strong theme
• Learn new approaches to apply to both year-end campaigns and year-round communications