Friendly or fierce? Developing your organization’s brand personality

Your organization has a personality—a tone and style—that shows in how your nonprofit presents itself and how people respond to your communication. Farra Trompeter, co-director, will explain what a “brand personality” means and how it can help your organization connect with donors and other key audiences to support your goals. We’ll discuss how branding can strengthen how communications and fundraising work together, and you’ll participate in an exercise to craft your organization’s brand personality.

We’ll include a live feedback session where some of you can volunteer to share your draft personality and get feedback on your brand identity through a website review.

In this workshop, you will:

• Understand what brand strategy is
• Discover how to apply a ladder of engagement framework to your donor communications
• Define your organization’s brand personality and learn how to apply it to shape your brand identity

This event is closed.