Establishing your nonprofit’s brand personality
Hosted by Nonprofit Coordinating Committee of New York
April 4, 2019 9:30 am–April 4, 2019 11:00 am
Does your event feel inviting or intimidating? Is your voice on social media friendly or formal? Are your email appeals passionate or provocative?
Your organization has a personality—a tone and style—that is reflected in how you present yourself and how people respond to you. Big Duck’s Vice President, Farra Trompeter, will explain what having a “brand personality” means and how it can help your organization engage people and differentiate itself. She’ll share examples and lead you through an exercise to craft your own brand personality. We’ll then ask for a volunteer or two to share their drafted personality and get feedback through a live critique of their brand identity via their website.
After the workshop, participants will be able to:
- Identify and strengthen their organization’s personality—the unique tone, style, and attitude of your nonprofit
- Understand the importance of maintaining the consistency of their personality across your organization
- Apply a framework for implementing their organization’s personality in their communications efforts
Please note: This meeting is open to current Nonprofit Coordinating Committee (NPCC) nonprofit members and non-member organizations, and may be limited to ONE person per organization due to space constraints.
If your organization is not a current nonprofit member of NPCC, visit their website for more information on joining.