Courageous or cautious? Establishing your nonprofit’s brand personality

Does your event feel inviting or intimidating? Is your voice on social media friendly or formal? Are your email appeals passionate or provocative?

Your organization has a personality—a tone and style—that is reflected in how you present yourself and how people respond to you. Farra Trompeter, co-director of the nonprofit communications firm Big Duck, will explain what having a “brand personality” means and how it can help your organization engage people and differentiate itself. She’ll share examples and lead you through an exercise to craft your own brand personality.

We’ll then ask for a volunteer to share their drafted personality and get feedback through a live feedback session of their brand identity via their website.