Digital-first donor experiences

Modern donors are looking to the causes they care about to provide a “customer experience” (CX) that is akin to how they interact with their favorite for-profit brands. In the past few years, companies have moved beyond a multichannel approach to creating omnichannel experiences with new, digital touchpoints such as personalized messaging and chat, social advertising, in-context SMS interactions, bot interactions, and screenless, voice-based technology.

Nonprofits can offer these kinds of omnichannel experiences to their supporters, too. In this webinar, Alice Hendricks, CEO of Jackson River, will talk about what the omnichannel future looks like for the social sector; the emerging world of supporter experiences (SX); and how organizations can make the leap to new, digital-first ways of thinking and working.