Developing your organization’s brand personality

Your organization has a personality—a tone and style—that is reflected in how you present yourself and how people respond to you. Farra Trompeter, co-director, will explain what having a “brand personality” means and how it can help your organization connect with audiences and support your goals. She’ll share examples and lead you through an exercise to craft your organization’s brand personality. We’ll include a live feedback session as one person volunteers to share their drafted personality and get feedback through a review of their brand identity via their website.

In this workshop, you will:

• Understand what brand strategy is
• Discover how other organizations have shaped their personality
• Define your own brand personality and learn how to apply it to shape your brand identity