Creating a good experience with your brand online and beyond

These days, when in-person gatherings are limited (and potentially forever changed), an organization’s website, email, social media, SMS, and other digital tools may be the only places people visit to learn more, sign up, watch videos, take action, donate, etc. If that’s all someone ever sees or reads about your organization, does it leave them with the right impression and lead them to do more?

Join Farra Trompeter for this session, a part of Rethinking Change, a webinar series hosted by Blackbaud, as she encourages you to rethink your approach to branding–seeing it as an ongoing practice of aligning around your organization’s identity and voice internally, then using it to create experiences that shape perceptions and behaviors that advance an organization’s mission and spark collective change.