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Courageous or cautious? Establishing your nonprofit’s brand personality

Hosted by CauseCamp 2021

October 15, 2021 11:00 am–October 15, 2021 12:30 pm

Does your event feel inviting or intimidating? Is your voice on social media-friendly or formal? Are your email appeals passionate or provocative?

Your organization has a personality—a tone and style—that is reflected in how you present yourself and how people respond to you. Big Duck’s chief growth officer, Farra Trompeter, will explain what having a “brand personality” means and how it can help your organization engage people and differentiate itself. She’ll share examples and lead you through an exercise to craft your own brand personality.

We’ll then ask for a volunteer or two to share their drafted personality and get feedback through a live critique of their brand identity via their website.

L.V. Eberhard Center

301 Fulton St W, Grand Rapids, MI 49504