Courageous or cautious? Establishing your nonprofit’s brand personality

Does your event feel inviting or intimidating? Is your voice on social media-friendly or formal? Are your email appeals passionate or provocative?

Your organization has a personality—a tone and style—that is reflected in how you present yourself and how people respond to you. Big Duck’s co-direector, Farra Trompeter, will explain what having a “brand personality” means and how it can help your organization engage people and differentiate itself. She’ll share examples and lead you through an exercise to craft your own brand personality.

We’ll then ask for a volunteer or two to share their drafted personality and get feedback through a live critique of their brand identity via their website.

We are happy to partner with Nonprofit Hub and their conference, Cause Camp! Cause Camp has been named one of the “must attend” events for nonprofit pros and we agree! Use our special promo code BIGDUCK for 10% off your ticket.