Heimish or chutzpahdik? Clarifying your nonprofit’s brand personality

Does your event feel inviting or intimidating? Is your voice on social media friendly or formal? Are your email appeals passionate or provocative?

Your organization has a personality—a tone and style—that is reflected in how you present yourself and how people respond to you. Farra Trompeter, vice president of Big Duck, and Idit Klein, President & CEO of Keshet, will explain what having a “brand personality” means and how it can help your organization engage people and differentiate itself.

Participants in this session will:

• Learn to identify and strengthen their organization’s personality—the unique tone, style, and attitude of their nonprofit
• Understand the importance of maintaining the consistency of their personality across their organization
• Be able to apply a framework for implementing their organization’s personality in their communications efforts