Building Your Nonprofit’s Communications Engine

The Nonprofit Communications Engine is a framework designed to help nonprofit leaders build, refine, and optimize their organization’s ability to communicate effectively. Based on Sarah Durham’s new book, “The Nonprofit Communications Engine: A leader’s guide to managing mission-driven marketing and communications.” In this session, you’ll learn a scalable theory that you can apply to your organization immediately.

Tools, channels, budgets, and people all change. So how should you manage your nonprofit’s communications to maximize engagement in this ever-changing landscape? Whether you’re an executive director trying to figure out what your in-house communications team should prioritize or a director of marketing or development trying to maximize your capacity with limited resources you need a simple, clear framework that lasts.

Learning Outcomes

• Understand the results a successful communications team should consistently generate for your nonprofit
• Understand the six elements you must have in order to achieve these results
• Gain a simple approach that can be applied to assess where your organization’s communications are strongest or need more attention