Building a nonprofit brand that sticks

As you expand the tools you use to communicate online and off and staff’s roles change, how do you ensure you’re all speaking with one voice over time? This immersive day-long workshop introduces nonprofit communicators to the essential elements necessary to develop a strong brand that sticks.

The morning will detail the essential elements that compose a strong nonprofit brand. In the afternoon, we’ll cover how to successfully navigate a rebranding process (including how to involve your board, staff, and other stakeholders) and set up effective day-to-day brand management practices in-house.

This workshop will be lead by Big Duck’s CEO and author of “Brandraising: How Nonprofits Raise Money and Increase Visibility through Smart Communications” (Jossey-Bass, 2010) Sarah Durham on Wednesday, November 14, at Big Duck’s office in DUMBO, Brooklyn. It costs $480 per participant if you register before October 31, $550 per participant after October 31.

Seats are limited to ensure personalized attention and interaction.