Building a Connection through Smart Communications

Almost every organization struggles with getting new supporters—donors, members, volunteers, or others—and keeping old ones. Luckily, both problems can be solved with smart communications. Big Duck’s Vice President, Farra Trompeter, along with Lyndal Cairns, Membership & Engagement Director of The Nonprofit Technology Network, and Michael Wogoman, Senior Manager of Annual and Planned Giving at Conservation International will introduce strategies for building a brand that supporters love, so they not only engage with your organization once, but do so repeatedly and ultimately encourage others to do so.

You’ll hear about ways to clearly communicate with audiences so they better understand who they are supporting and why—and so they’re more likely to come back. Drawing from real-life examples, we’ll explore how you can make supporters connect with work being done thousands of miles away using creative tools like virtual reality. We’ll also discuss how stories, images, and diverse voices can help your supporters develop deep ties to your work. Finally, we’ll touch on ways to empower your supporters to raise money for you as the ultimate brand ambassadors.