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Creating a powerful case for your capital campaign

Hosted by Association of Fundraising Professionals, Washington, DC Metro Area Chapter (AFP DC) and the Direct Marketing Association of Washington (DMAW)

July 12, 2019 8:15 am–July 12, 2019 9:20 am

How do you brand your capital (or other very large) campaign so it inspires donors to act, and without pilfering from annual giving? What printed or digital tools do you need in the quiet and public phases? How do you inspire major donors to become campaign ambassadors?

This session will focus on developing your case for support strategically to close big gifts with confidence and will address these questions and more. It is appropriate for anyone who is new to capital campaign planning and management and anticipating working on a campaign with a target of $5 million to $500 million.

By attending this session participants will learn:

  • How to approach branding your capital campaign so it aligns with your organization’s voice but doesn’t conflict with your annual giving.
  • What collateral is most important during quiet and public phases.
  • By attending this session participants will learn: How to use the case for support to engage your lead donors and set them up to ask others with confidence.
Bonnie Epstein

Gaylord National Resort and Convention Center

201 Waterfront St, National Harbor, MD 20745

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