Brandraising: How to raise money and increase visibility through smart communications
Hosted by Robin Hood
March 19, 2018 9:00 am–March 19, 2018 10:00 am
As you expand the tools you use to communicate online and off and staff’s roles change, how do you ensure you’re all speaking with one voice? Based on Sarah Durham’s book “Brandraising: How to Raise Money and Increase Visibility through Smart Communications” (Jossey-Bass, 2010) this webinar introduces nonprofits to the concepts of Brandraising that can help you improve your fundraising, outreach and relationship-building communications.
- Understand how online communications connect to other channels (on air, in print, in person, mobile)
- Learn how to use positioning and personality to help keep all your work on track
- Learn how to speak with a unified organizational voice across all channels, in all tools