Brand architecture: Rethinking how you connect the dots of your programs

More and more nonprofits seem to be struggling with how to organize communications in looking at a full brand review versus specific programs or initiatives, which are often considered “sub-brands”. How should you visually represent the new program you’re rolling out—does it get its own logo or use your main one? What should you do when a particular initiative is more visible or better-known than your organization itself? In this webinar, Sarah Durham, CEO of Big Duck, will define brand architecture and share insights for organizing your brand and expressing it in a clear, holistic way that your audiences understand.