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Courageous or cautious? Establishing your nonprofit’s brand personality

Hosted by 18NTC

April 13, 2018 10:30 am–April 13, 2018 12:00 pm

Is your voice on social media friendly or formal? Are your email appeals inspiring or dull? Your organization has a personality—a tone and style—that is reflected in how you present yourself and how people respond to you. This session at 18NTC will explain what having a “brand personality” means and how it can help your organization engage people and differentiate itself. We’ll share examples and lead you through an exercise to craft your own.

Learning Objectives

  • How to identify and strengthen your organization’s personality—the unique tone, style, and attitude of your nonprofit
  • The importance of maintaining the consistency of your personality across your organization
  • A framework for implementing your organization’s personality in your communications efforts
Amy Sample Ward
Taylor Leake
Zhanna Veyts

Ernest N. Morial Convention Center in New Orleans