Courageous or cautious? Establishing your nonprofit’s brand personality

Is your voice on social media friendly or formal? Are your email appeals inspiring or dull? Your organization has a personality—a tone and style—that is reflected in how you present yourself and how people respond to you. This session at 18NTC will explain what having a “brand personality” means and how it can help your organization engage people and differentiate itself. We’ll share examples and lead you through an exercise to craft your own.

Learning Objectives

• How to identify and strengthen your organization’s personality—the unique tone, style, and attitude of your nonprofit
• The importance of maintaining the consistency of your personality across your organization
• A framework for implementing your organization’s personality in your communications efforts