Dan Gunderman

Former Creative Director

Big Duck hired Dan as a Copywriter in 2006. He became Creative Director in 2012 and served in that role until 2019, when he moved to Scotland with his wife and very old dog.

A Sarah Lawrence College graduate, Dan got his start as a copywriter in the corporate world, working in marketing at the Jim Henson Company. He joined agency life at Upshot New York, where he worked on brands like Seagram Americas, Coca-Cola, Mirage Resorts, and more. He eventually left the corporate world and worked in communications and development at the Hall Farm Center, an arts and education nonprofit with programs in New York and Vermont.

Nowadays, when not walking the Scottish hills, observing castles, or dodging Highland cows, Dan writes screenplays and teaches screenwriting for the Jacob Krueger Studio in NYC. He also serves on the board for the Leah Ryan Fund for Emerging Women Writers, which provides an award for emerging women playwrights and offers grants to writers facing a life-threatening illness. His dog, Fred Astaire, continues to live, thereby defying nature itself.

Insights by Dan

3 min Read

What exactly are key messages, anyway?

To pick up the conversation from this month’s Duck Pond, let’s say that you have fully developed key messages that you’re happy with, but still don’t really know how to use them.