So many choices, so little time: Setting strategies to guide your tactics

When it comes to getting the word out or inspiring engagement with your nonprofit it seems like there are infinite options for communications channels you could use. But with limited resources, which channels are worth your time? Should you use Twitter, Instagram, LinkedIn, or Facebook—and how? Is it time to phase out direct mail or do more of it? Should you train an in-house videographer?

Beyond social media and other channels, we’ll zoom out and talk about what strategy is and how you can better define what your communications strategies should be, so you can better determine which tactics are worth your time, and which you can put on the shelf.

Learning outcomes:

• Identify different approaches to conducting research and how to factor research into your decision-making.
• Understand the difference between strategies and tactics and how to create them
• Discover how you can use your audiences as a guide and answer your questions related to strategies and tactics.