Is it time to change your nonprofit’s name?

Does your organization’s name still represent who you are? Overwhelmed by the pros and cons of exploring a new name? Not sure where to start? In this session, we’ll discuss how to assess if you should change your name, outline the steps in the process including how to build buy-in and apply to digital channels, and explore some of the issues that are critical to doing it successfully. This interactive panel discussion will feature three case studies from nonprofits who have recently changed their names.

Learning Outcomes

• Apply strategic thinking to determine if you should change your organization’s name
• Define types of nonprofit names and evaluate if your name needs to change
• Learn lessons you can replicate and pitfalls to avoid in exploring a name change