The state of donor retention and what you can do about it

If you’re a nonprofit development professional, you’ve likely heard the term “donor retention.” It’s one of the hottest topics of discussion in the nonprofit sector. But what is donor retention? And why is it important?

This session explores the root causes of poor donor retention rates, as well as the reasons why donors stay loyal. You’ll come away with several ideas for improvement based on leading research in the field.

Learning Outcomes:

• Explore current research on donor loyalty and retention
• Understand how an increase or decrease in retention can impact your bottom line
• Learn new donor communications techniques that keep donors giving to your organization

Steven Shattuck is Chief Engagement Officer at Bloomerang. In addition to leading the sales, marketing and customer advocacy teams, he curates our blog, administers our weekly educational webinar series and hosts Bloomerang TV, a video podcast that interviews fundraisers and consultants in the nonprofit sector.