Plain language, real impact: How to communicate so donors actually listen
Farra Trompeter, co-director, was a guest on The Small Nonprofit Podcast with Maria Rio.
Posting on social media and hoping donations follow? You might be setting yourself up for disappointment. In this conversation, Farra and Maria discuss why social media is often a top-of-funnel tool, not a direct-response one, and why that’s not a problem once you understand how to use it right. They talk about the algorithm problem nobody wants to admit: even your own followers might never see your posts. They also dig into what actually makes content land, from ditching jargon to using strength-based framing that invites people in instead of guilt-tripping them.
If you’ve ever wondered whether your org “should” be on every platform, or worried your content isn’t landing the way you hoped, this conversation offers a clearer way to think about both.
