The Focused Fundraiser: Be a secret shopper to your own nonprofit with Farra Trompeter

Farra Trompeter, co-director, and Rob Burke, host of The Focused Fundraiser, dig into the donor retention crisis and reveal the gap between true major-donor stewardship and the watered-down version many organizations find themselves settling for.

Farra explores how brand strategy shapes every touchpoint in the donor journey, the sub-brand strategy Big Duck used with the International Rescue Committee to build the Rescue Collective, and why becoming a secret shopper to your own giving reveals stewardship gaps.

Watch the conversation below or listen to it here.