The connection between branding and recruitment + retention
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In today’s competitive nonprofit landscape, attracting and retaining the right talent is crucial. Your organization’s brand plays a pivotal role in this process.
In this webinar, Farra Trompeter, co-director, and Olivia Freire, director of operations, explore how branding can be a powerful tool to attract and retain staff. They share insights on building a brand that authentically reflects your organization’s values, culture, and mission, and discuss how those elements show up in everything from job postings to internal communications.
Rooted in their work with nonprofits and Big Duck’s own experience as a worker-owned business, Farra and Olivia offer practical ideas for making sure your brand shows up consistently in both internal and external communications, so that potential and current staff have a clear, authentic sense of what it means to be part of your team.
