Branding your giving programs to attract, retain, and upgrade donors

Farra Trompeter, co-director, and Ishmam R. Rahman, deputy director, mid-level giving at International Rescue Committee (IRC) explore why and how to brand donor giving programs (mid-level, monthly, and planned giving). They also discuss how to build a connection between giving programs so that donors feel a sense of community and belonging.

In this webinar you will learn how to conduct research to uncover donor insights and motivations, ways to decide how and if you should brand giving programs, and new ideas for using branding to attract, retain, and upgrade donors.