Tell a good story: Crafting mission statements and messages for your organization
Creating simple, memorable ways to speak and write consistently about your organization’s work can be transformational. Clearly defined and consistently implemented mission statements and messaging platforms are key to ensuring that all points of contact with your organization reinforce the right messages.
In this video, Farra Trompeter, Vice President of Big Duck and Chandra M. Hayslett, Communications Director, Center for Constitutional Rights, review how these messaging elements can be created to more effectively engage your audiences. They also discuss the relationship between brand strategy (positioning and personality) and messaging, providing examples of how other organizations define and use these tools and set your board and staff up to be brand ambassadors.
Participants in this session will:
- Learn to evaluate and evolve their mission statement
- Gain the tools to draft or update their key messages, boilerplate, and elevator pitch
- Discover the value of having simple, memorable ways to speak and write consistently about their organization