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Conference

Warm or unexpected? Connecting your museum’s brand personality to experience

Hosted by the American Alliance of Museums

May 20, 2020 9:00 am–May 20, 2020 10:00 am

Your museum has a personality—a tone and style—that is reflected in how you present yourself in your identity and the experience of your visitors. In this session, a senior-level administrator from a regional art museum and a founder from a communications firm that works with various nonprofits, including cultural institutions, will explain how you can define and use brand personality. In addition to presenting the case study of the Newark Museum of Art’s recent rebrand, we will also share other examples of brand personality statements and facilitate an exercise to get you started on defining and using yours. Join Sarah Durham, Founder and CEO of Big Duck and Deborah Kasindorf, Vice President/Deputy Director External Affairs at The Newark Museum of Art in discussing your museum’s brand personality.

Participants in this session will:

  1. Learn to identify and strengthen their brand personality—the unique tone, style, and attitude of their museum
  2. Understand the importance of maintaining the consistency of brand personality across the museum with an emphasis on visitor experience
  3. Be able to apply a framework for implementing their museum’s personality in their communications efforts
Deborah Kasindorf

Moscone Center

747 Howard St, San Francisco, CA 94103