Photo by Meina Yin on Unsplash
Events
Campaigns
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Conference
In person

Roundtable discussion: Understanding the relationship between your brand and your campaign

Hosted by AFP NYC Fundraising Day

June 14, 2024 3:15 pm–June 14, 2024 4:15 pm

From capital, endowment, anniversary, year-end, and other fundraising campaigns, this discussion will explore how and if you should connect the identity of the campaign to that of your overall organizational brand.

Learning outcomes:

  • Apply a strategic lens to developing campaign sub-brands
  • Uncover options for how to maximize your organizational brand for campaigns
  • Explore examples of ways other nonprofits have integrated campaign identities across communications channels

Marriott Marquis Times Square

1535 BROADWAY, NEW YORK, NY 10036