Creating Kick-Ass Major Donor Communications

Whether you’re writing an email, making a call, or crafting a capital campaign case for support you’ll use to make that 8-figure ask, major donor communications must do three things. This session will share what they are, show you lots of examples, and give you 5 writing and 5 design tips so you can produce better major donor materials in-house.

Attendees will:

• Understand three basic principles that underpin all major donor communications
• Learn to write and design better materials
• Reconsider donor engagement and communications strategically