Crafting donor personas to bring in the bucks
Hosted by Association of Fundraising Professionals for AFP ICON 2021
June 28, 2021 9:00 am–June 30, 2021 5:00 pm
Do you want your donors to connect with your organization? What you say, how you say it, and where you show up, it’s essential to root your communications in your supporters’ needs, motivations, values, and interests.
Join Farra Trompeter, and Mica Bevington, U.S. Director of Development & Communications at Humanity & Inclusion, for this session at the AFP ICON 2021 conference to learn the value of creating personas.