Ready… Set… Discuss! | Weekly Round-Up

It’s been an exciting week online — it’s hard to choose just a few links to feature. But the show must go on.

• The Twitter debate rages on!
  Affirmative: Twitter is turning in some interesting results for nonprofits fundraising online.
  Negative: Let’s not carried away, here — at least for now, Twitter is at best a limited platform.
• Your organization has fallen head over heels for social media. But what is it really doing for you? The last in a series of posts on {Grow} about measuring return on investment outlines a process for measuring the “impact” of your online efforts.
• Before you set out to create the next big “viral” video, check out John Haydon’s thoughts as to why that wacky wedding dance video has managed to get so much attention.
• Why do people use social networks? A new study confirms what you may already have guessed: the generations differ in some cases, but mostly, it’s about connecting with friends and just having fun.
• If you’ve been meaning to set up your suite of social media listening tools but just haven’t gotten around to it yet, look no further than this 30 minute step-by-step guide to the perfect listening dashboard.

A weekly round-up of interesting reads from the online world of nonprofit communications.