Change it up | Weekly Roundup

• There’s a new social network in town, and it’s all about social change. Jumo, which was started by Facebook co-founder Chris Hughes and connects people to organizations and issues they care about, emerged on the scene this week to much debate. What does it mean for nonprofits? Will it succeed? Steve MacLaughlin provides an overview of the new site on Beth’s Blog, including links to other interesting takes on Jumo from around the nonprofit world.Ready to check it out? Nonprofit Tech 2.0 has step by step instructions for creating your organization’s Jumo profile.
• The new year may be approaching, but Halloween is still in the air. For World AIDS Day on December 1st, Keep a Child Alive launched an innovative campaign in which celebrities pledge to stop tweeting and Facebooking–“dying,” in the digital sense–until their followers resurrect them by raising a million dollars. Dubbed “Digital Death” and marked by coffins and other funereal imagery, the campaign is a bit dark–but will it be effective?
• Even if your nonprofit doesn’t have its own blog, commenting on other posts can be a great way to join the conversation about your issue. But with millions of blogs out there, where to start? John Haydon offers some tips for navigating the blogosphere.
• December 31: one of the most important days of the year for nonprofit fundraising. Are you ready? On Network for Good, Katya Andreson and Jeff Brooks offer guidelines to help you make the most of those key hours.
• Speaking of which, do you know how much Americans really give each year? USA TODAY has put together an interesting graphic to help you visualize all kinds of giving trends, from volunteer hours to corporate donations.

A weekly roundup of interesting reads from the online world of nonprofit communications. Follow me on Twitter @elizabethricca for more noteworthy links.